Most of the organizations in the MLM industry now provide their own websites to educate and inform people about the business, some prospect management tools, and internet websites to help recruit prospective members. These will help, but you will need more.

Consumers make buying choices based on other factors than rational judgments. They buy a brand new vehicle because they like the feeling it gives them when they stomp on the gas pedal. They like the way they look and feel driving down the road with the top down on a convertible. They like that the auto hugs the street when turning. These psychological elements of buying habits play a large part in marketing of products or services. These psychological ingredients also play a large part in who someone will purchase from. Consumers are more apt to purchase something from someone they know and trust, even if the product is higher priced. This concept is based on personal branding. So exactly what is personal branding?

Well to answer that, we need to first define what "Personal Branding" basically is. Many think of YouTube first. Isn't that where we find most Multi Level Marketers directing their down lines and affiliates? At least the ones encouraging "Personal Branding" as a marketing strategy certainly do. And now there practically are a dozens of other video hosting websites that have made their way into the arena. I think most of you will see that at whatever is hot today in Multi Level Marketing, you will discover on these sites.

"Personal Branding" is more than just YouTube videos. Personal Branding contains two other major components not often talked about, but what I consider just as important. The very first one is "conveying your competencies". If you can't communicate the lingo, appreciate and relate to the problems people experience, and give solutions, people will hesitate to continue to find out more about you and your products. You need to illustrate people that you understand them and their issues, and that you have the knowledge to recommend solutions.

The final aspect is what I call "Differentiation". Exactly what is it that you can offer and can deliver that is different from all the various other Joe Shmoes out there? Is it added value? Is it the way you produce satisfaction? Is it your availability? Is it the frequency? You need to pinpoint this right from the start with your company and ingrain it in your marketing strategy.

These are the components that you need to have in addition to what your company provides for your business. To successfully have the ability to recruit, you need to stand out amid others. Your individuality and your personality will do that. You only have to be yourself. Using the psychology of personal branding will make it easy. Your brand does not need to attract everybody. Underneath it all, people like to relate to other people. Predominantly if they are just like them. They recognize that no one is perfect so when they see some characteristics that shows that they are comparable to them, they are naturally attracted. Thus we have the three components of "Personality", "Competency", and "Differentiation" which make up "Personal Branding". Using personal branding with MLM is a must. So be your own self and get out there.

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