MLM genealogy leads can be a useful tool in setting up your multi level marketing, particularly if you're an experienced internet marketer. However, as with most things, there are both pros and cons to using them. In this article, we'll look at the issues surrounding MLM genealogy lists.

First, The Good...

I normally consult with mlm networkers who are new to the business. Most of the time, they've been told by their upline to make a list of friends, loved ones, and associates to approach about their opportunity.

This is not the best way forward.

If you're selling sports cars, the perfect prospect is someone who has bought a sports car recently... which may or may not include your friends, family, and associates.

Sponsoring someone into your MLM prospect is no different. Preferably, you want t talk to people who have joined a network marketing opportunity lately. These are referred to as "opportunity buyers," which is exactly what MLM genealogy leads are.

Therefore, if you're thinking about getting MLM genealogy leads, you're on the right track.

The Bad...

Unfortunately, it's not always that simple.

MLM genealogy leads are often years old, having been dragged from the back office of companies that are no longer in operation. This translates into plenty of bad numbers and people screaming, "John doesn't live here anymore... Quit calling me!"

Additionally, there's a good chance that the list has been marketed many times. Odds are, your "fresh MLM genealogy lead" is contacted many times before you ever purchased their information.

Another issue is clients. Most companies place both consumers and distributors in the same report, and simply because somebody purchased a product does not mean they'll be interested in joining an opportunity. Yet more of your time is wasted.

The Ugly...

Lastly, there's one extremely important factor to weigh. Every name on the list that you purchased there for one purpose and one purpose only: they joined, or purchased product from, a MLM.

Not one of them asked for their name to be put there, nor did they ask to be solicited by you.

This affects you in two ways:

1) Legally, you need to be careful in the way you make contact. Since you don't have their permission, and their phone number may be on the do not call list, you can't use something like voice broadcasting... as well as you need to be careful with e-mail.

You can contact them one by one, but that's not so efficient...

Direct mail is probably safest, but a few MLM genealogy leads actually come with address data. The majority of include things like name, phone, and e-mail if you're fortuitous.

2) It requires more skill to be successful with these leads. If you're going to pick up the phone and call them cold, you better know exactly what you're going to say and be confident in your delivery.

Or else--if they smell fear--you'll be eaten alive!

So there you have it! The good, the bad, and also the ugly on MLM genealogy leads.

You might be right to be targeting opportunity buyers, but be aware that most MLM genealogy lists are old, out-of-date and full of bad data. You have to be careful how you reach out to them, and when you do actually reach the individual whose name is on your list you will have to handle the conversation with care.

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